# Strategy

- [Overview](/dmh/strategy/overview.md)
- [Vision & Goals](/dmh/strategy/vision-and-goals.md)
- [Product Vision](/dmh/strategy/vision-and-goals/product-vision.md)
- [Goal Setting](/dmh/strategy/vision-and-goals/goal-setting.md)
- [Big Hairy Audacious Goal (BHAG)](/dmh/strategy/vision-and-goals/big-hairy-audacious-goal-bhag.md)
- [Product Innovation Charter (PIC)](/dmh/strategy/vision-and-goals/product-innovation-charter-pic.md)
- [Product Trio](/dmh/strategy/vision-and-goals/product-trio.md)
- [Prioritisation](/dmh/strategy/prioritisation.md)
- [Reach, Impact, Confidence, and Effort (RICE)](/dmh/strategy/prioritisation/reach-impact-confidence-and-effort-rice.md)
- [ICE Scoring](/dmh/strategy/prioritisation/ice-scoring.md)
- [MoSCoW](/dmh/strategy/prioritisation/moscow.md)
- [Impact-Effort Matrix](/dmh/strategy/prioritisation/impact-effort-matrix.md)
- [The Kano Model](/dmh/strategy/prioritisation/the-kano-model.md)
- [Pendo Framework](/dmh/strategy/prioritisation/pendo-framework.md)
- [General Analysis](/dmh/strategy/general-analysis.md)
- [Cost-Benefit Analysis (CBA)](/dmh/strategy/general-analysis/cost-benefit-analysis-cba.md)
- [SWOT Analysis](/dmh/strategy/general-analysis/swot-analysis.md)
- [The 5 Whys](/dmh/strategy/general-analysis/the-5-whys.md)
- [The Sunk Cost Fallacy](/dmh/strategy/general-analysis/the-sunk-cost-fallacy.md)
- [Law of Diminishing Returns](/dmh/strategy/general-analysis/law-of-diminishing-returns.md)
- [Market Analysis](/dmh/strategy/market-analysis.md)
- [Product-Market Fit (PMF)](/dmh/strategy/market-analysis/product-market-fit-pmf.md)
- [PEST Analysis](/dmh/strategy/market-analysis/pest-analysis.md)
- [Customer Acquisition Cost (CAC)](/dmh/strategy/market-analysis/customer-acquisition-cost-cac.md)
- [Customer Lifetime Value (CLTV)](/dmh/strategy/market-analysis/customer-lifetime-value-cltv.md)
- [6 Forces](/dmh/strategy/market-analysis/6-forces.md)
- [Canvases](/dmh/strategy/canvases.md)
- [Business Model Canvas](/dmh/strategy/canvases/business-model-canvas.md)
- [Value Proposition Canvas](/dmh/strategy/canvases/value-proposition-canvas.md)
- [Lean UX Canvas](/dmh/strategy/canvases/lean-ux-canvas.md)
- [UX Research Canvas](/dmh/strategy/canvases/ux-research-canvas.md)
- [Product Canvas](/dmh/strategy/canvases/product-canvas.md)
- [Customer Insights](/dmh/strategy/customer-insights.md)
- [User Journey Mapping](/dmh/strategy/customer-insights/user-journey-mapping.md)
- [Net Promoter Score (NPS)](/dmh/strategy/customer-insights/net-promoter-score-nps.md)
- [Customer Satisfaction Score (CSAT)](/dmh/strategy/customer-insights/customer-satisfaction-score-csat.md)
- [A/B Testing](/dmh/strategy/customer-insights/a-b-testing.md)
- [Funnel Analysis](/dmh/strategy/customer-insights/funnel-analysis.md)
- [Jobs-to-be-Done (JTBD)](/dmh/strategy/customer-insights/jobs-to-be-done-jtbd.md)
- [Organisational Alignment](/dmh/strategy/organisational-alignment.md)
- [McKinsey 7S](/dmh/strategy/organisational-alignment/mckinsey-7s.md)
- [Weisbord's 6 Box Model](/dmh/strategy/organisational-alignment/weisbords-6-box-model.md): Framework to help you see how successful you are at executing your strategy
- [Balanced Scorecard](/dmh/strategy/organisational-alignment/balanced-scorecard.md)
