# Customer Insights

- [User Journey Mapping](/dmh/strategy/customer-insights/user-journey-mapping.md)
- [Net Promoter Score (NPS)](/dmh/strategy/customer-insights/net-promoter-score-nps.md)
- [Customer Satisfaction Score (CSAT)](/dmh/strategy/customer-insights/customer-satisfaction-score-csat.md)
- [A/B Testing](/dmh/strategy/customer-insights/a-b-testing.md)
- [Funnel Analysis](/dmh/strategy/customer-insights/funnel-analysis.md)
- [Jobs-to-be-Done (JTBD)](/dmh/strategy/customer-insights/jobs-to-be-done-jtbd.md)
