# Market Analysis

- [Product-Market Fit (PMF)](/dmh/strategy/market-analysis/product-market-fit-pmf.md)
- [PEST Analysis](/dmh/strategy/market-analysis/pest-analysis.md)
- [Customer Acquisition Cost (CAC)](/dmh/strategy/market-analysis/customer-acquisition-cost-cac.md)
- [Customer Lifetime Value (CLTV)](/dmh/strategy/market-analysis/customer-lifetime-value-cltv.md)
- [6 Forces](/dmh/strategy/market-analysis/6-forces.md)
