# Reach, Impact, Confidence, and Effort (RICE)

The RICE framework, which evaluates potential projects based on Reach, Impact, Confidence, and Effort, is a valuable tool in this process. It was created by Intercom as a prioritisation tool for product managers to help their own product teams make more informed decisions about which projects to focus on.&#x20;

By applying RICE, a design manager can ensure that their team focuses on high-value design projects that contribute the most to the product's success and align with business priorities. For instance, a feature with high reach and impact but low effort would be prioritised over a high-effort, low-impact project, aligning with both product and organisational goals.

In short, RICE is a prioritisation framework used in product management and decision-making. It helps evaluate and prioritise initiatives based on their potential reach, impact, confidence level, and the effort required to implement them. RICE enables teams to focus on high-value initiatives and make informed choices based on data and analysis.

#### Further Viewing

{% embed url="<https://www.youtube.com/watch?v=pzyRafZJ-0M>" %}

#### Further Reading

{% embed url="<https://www.intercom.com/blog/rice-simple-prioritization-for-product-managers/>" %}

{% embed url="<https://medium.com/user-experience-design-1/to-persuade-your-team-to-look-past-quick-wins-you-need-to-understand-the-funnel-fecb5a09aaae>" %}

{% embed url="<https://medium.com/new-writers-welcome/using-rice-to-prioritise-your-backlog-efce30a2c074>" %}

{% embed url="<https://medium.com/@soumil25/rice-prioritization-framework-3330ee83cf73>" %}

{% embed url="<https://blog.venturemagazine.net/why-did-i-stop-using-the-rice-model-24b14aa6b16f>" %}

{% embed url="<https://rohitverma141.medium.com/how-to-calculate-confidence-in-the-rice-score-97066babfa9f>" %}
