Design/UX
Last updated
Last updated
Design teams are integral to shaping the user experience and ensuring that products meet both functional and aesthetic standards. Here’s a closer look at the design roles within the organisation.
Works at the intersection of business goals and design solutions. They ensure that design efforts contribute to long-term strategy and customer success.
Responsible for understanding user behaviour, needs, and pain points through research methods like interviews, usability testing, and surveys. Their insights inform design decisions.
Similar to a UX Researcher, but with a broader focus on the entire customer experience, not just digital interactions.
Crafts the microcopy (button labels, error messages, etc.) and longer-form content that helps guide users through a product.
Combines skills in both UX and UI to design products that are user-centred and visually engaging. They may also contribute to prototyping and testing.
Focuses primarily on how a product works from the user's perspective. They design wireframes, prototypes, and workflows that prioritise usability.
Structures and organises content and functionality to ensure users can navigate and interact with the product effectively.
Specialises in the visual aspects of product design, focusing on layout, colour, typography, and branding to create a cohesive user interface.
Bridges the gap between design and development. They implement design concepts in code and ensure that designs are feasible from a technical perspective. Read Design Engineering 101.
Designs the end-to-end service experience, considering not just the digital product but the entire journey a customer might go through, including offline touchpoints.
Focuses on how users interact with a product, ensuring that interactions are intuitive, engaging, and consistent across platforms.
Primarily concerned with the look and feel of a product, ensuring that it is aesthetically pleasing and aligned with the brand identity.
Adds life to digital products through animations and transitions, enhancing both aesthetics and user experience.
Organises information and content in a way that makes it easy for users to find and navigate through products.
Develops and maintains design systems that ensure consistency across teams and products, focusing on reusable components, patterns, and guidelines.
Ensures that design teams run efficiently by streamlining processes, managing resources, and implementing tools that enable better collaboration and delivery.
