A/B Testing

A/B Testing is a critical tool for design managers looking to validate design decisions and optimise user experiences. By comparing two versions of a design element, A/B testing allows teams to make data-driven choices that align with both user preferences and business goals. This iterative approach ensures that design enhancements contribute to key performance indicators, such as increased engagement or improved conversion rates, which are essential for achieving strategic success.

Further Reading

A/B Testing | Product Design Reference