Value Proposition Canvas

The Value Proposition Canvas helps design managers align product features with customer needs by mapping customer pains, gains, and jobs against the product's offerings. This tool is invaluable for ensuring that the product's design directly addresses the most pressing needs of its users while also delivering unique value. By using the Value Proposition Canvas, design managers can ensure that their design choices are deeply connected to the company's strategic objectives of differentiation and customer satisfaction.

Further Reading

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