Balanced Scorecard
Last updated
Last updated
Balanced Scorecard Approach
A Balanced Scorecard can be a powerful tool for design managers looking to align design with broader business strategy. By evaluating performance across four key areas - financial, customer, internal processes, and learning and growth - the Balanced Scorecard ensures that design efforts are evaluated not just on aesthetics or usability, but on how they contribute to the company’s long-term success. This framework encourages a holistic view of design’s impact on organisational objectives.