Big Hairy Audacious Goal (BHAG)

Unconventional objectives to guide strategic direction

A Big Hairy Audacious Goal is a long-term, ambitious, and often unconventional objective that guides an organisation's strategic direction and inspires employees. It is a bold target that stretches beyond conventional thinking and encourages innovation and breakthrough performance.

Jim Collins - Articles - BHAG

What is BHAG? Creating a Big Hairy Audacious Goal | Adobe Workfront