Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer for a business. It includes all expenses related to marketing, sales, and advertising efforts that lead to a successful conversion. This metric is crucial for businesses to understand the efficiency of their customer acquisition strategies and to make informed decisions about their marketing budgets.

Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV): EssentialsUX Planet