Jobs-to-be-Done (JTBD)

Incorporating the Jobs-to-be-Done (JTBD) Framework

The Jobs-to-be-Done (JTBD) framework shifts the focus from what users do with a product to why they use it in the first place. For a design manager, this means focusing on the underlying goals or ‘jobs’ users are trying to accomplish, allowing the team to create solutions that truly resonate with customer needs. Integrating JTBD into strategic decision-making ensures that product design is aligned with user motivations, contributing to better product-market fit and long-term customer retention.