Net Promoter Score (NPS)

Measuring Success with Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a widely-used metric for gauging customer loyalty and satisfaction. Design managers can use NPS to measure the impact of design changes on the overall customer experience. A rising NPS may indicate that recent design improvements have successfully addressed user needs, contributing to customer retention and growth—key strategic outcomes for any organisation.

Net Promoter Score (NPS): Essential GuideUX Planet