Prioritisation Matrix
Last updated
Last updated
Using Prioritisation Matrices to Inform Decisions
One of the primary tools product designers use for feature prioritisation is called a prioritisation matrix or an impact / effort matrix. A prioritisation matrix is a handy tool that helps designers make informed decisions about which features to focus on and when. It's like having a guide that directs you towards building the best possible product. When you need to figure out which tasks are most important and which can wait. This is where a prioritization matrix comes in.
A prioritization matrix is like a map that helps you decide which features or tasks to focus on first. It has two axes: one for impact and one for effort.
Impact measures how much value a feature will bring to your users or customers. A feature with a high impact will make a big difference.
Effort measures how difficult or time-consuming it is to implement the feature. A feature with high effort will take a lot of resources.
By plotting features on this matrix, it becomes quickly obvious which ones have the highest impact but require the least effort. These are the "quick wins" which should prioritised. It is also possible to identify features that might have a big impact but require a lot of work. These might be worth considering for future releases or when more resources are available.
