SWOT Analysis
Last updated
Last updated
Evaluating Strategic Context Through SWOT Analysis
Another tool that supports strategic decision-making is SWOT Analysis. A SWOT Analysis is a strategic tool used across many business functions, including design. By identifying a product’s strengths, weaknesses, opportunities, and threats, a design manager can better align design efforts with the competitive landscape. For example, understanding external threats, such as emerging competitors or shifts in consumer preferences, allows the design team to be proactive in addressing market challenges. Strengths and opportunities identified in a SWOT analysis might lead to design innovations that help differentiate the product in the marketplace, reinforcing its strategic position.
In short, a SWOT Analysis is a strategic framework used to evaluate the strengths, weaknesses, opportunities, and threats of a business, product, or project. It helps identify internal strengths and weaknesses, external opportunities and threats, and informs decision-making, goal setting, and strategic planning.
