The 5 Whys

Root Cause Analysis with The 5 Whys

When addressing design challenges, design managers often turn to The 5 Whys methodology, a problem-solving technique that involves asking "why" repeatedly until the root cause of an issue is identified. This approach helps ensure that design solutions address underlying problems rather than just symptoms. For example, if users are abandoning a checkout process, the design manager would use The 5 Whys to drill down to the fundamental usability or experience issues that need to be resolved.

Questions for problemsMedium

Five Whys | Product Design Reference